Working with the Health Service Executive to position the online the National Quit Smoking Service as Quit.ie
Quit Smoking Responsive Website - doubled conversion rates for Quitters from the previous year.
The beginning of the Quit smoking plan.
Various character development, personas and illustrations that were used across various different digital touchpoints.
Display media where you could calculate how much you can save by entering the amount you smoke per day and the price of a pack of cigarettes.
A savings calculator to encourage people about the financial benefits as well as the health benefits. Addiction test to give you achievable goals.