.com to the racks
At 9:48 a.m. on a Tuesday a few months back we were officially on-boarded by the WWE.
A powerhouse entertainment company that really made ebow’s transition from Ireland to the US as smooth as a babies bottom — not that we like to equate ourselves to butts… but…
As if WWE wasn’t enough, we were informed our first assignment involved a co-sponsorship with a little known mom-n’-pop retailer called Walmart.
With barley time for the ink to dry on our passports, we were at full bore.
The results of the three-week campaign driven by a very alluring voting mechanism, has successfully transitioned from the digital world to the real world atop the racks and shelves at Walmart.
Here’s photo evidence!
A powerful example of how consumer driven interactive online decisions can have effective impact! (and how blurry photos can still get the point across)
- 28th April, 2016
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